A Look Back: The History of Bruce Beach

Bruce Beach, a 10-acre property along Pensacola Bay in downtown Pensacola, sat vacant and largely forgotten for nearly five decades before its recent revitalization. Once overlooked, it now enters a new era as both a community park and a space of remembrance.

The story of Bruce Beach begins in the early 20th century, when Pensacola’s maritime industry was booming. In 1916, the Bruce Drydock Company was established, dredging a channel to service and repair massive ships along the waterfront. The company thrived until the outbreak of World War II in 1941, leaving behind an industrial imprint that would later give way to a very different chapter in the site’s history.

By the mid-20th century, Bruce Beach had become one of the few recreational areas open to Pensacola’s Black community during segregation. In 1957, local leaders and advocates succeeded in establishing Bruce Pool—the only safe, legal swimming facility for Black residents. For nearly two decades, it was the heart of summer activity and a cherished gathering place.

Today, Bruce Beach has been reimagined. Guided by SCAPE, HDR, the City of Pensacola, and community groups, the site has been transformed into a modern waterfront park. Opened in phases beginning in 2024, it now features interpretive signage that honors its layered history—from its industrial origins and its role during segregation to its rebirth as a public gathering place. More than just a park, Bruce Beach stands as a living memorial to the resilience and heritage of Pensacola’s Black community.

The project was recently named to Conde Nast Traveler’s 2025 Bright Ideas list. This annual list recognizes destinations that are setting new standards for thoughtful, inclusive, and sustainable travel. “Being named to Condé Nast Traveler’s Bright Ideas list shines a national spotlight on Pensacola and the Bruce Beach Revitalization Project, the newest jewel in our vibrant city. I am blessed to have been a part of this beautiful park vision since it was born in 2018 – first as a citizen and now as mayor. I know how hard our entire community worked to make this happen and how well deserved this recognition is for all of our city. This honor also strengthens Pensacola’s position as a must-visit destination and drives continued growth in tourism and economic opportunity,” Mayor DC Reeves said.

At Pensacola Energy, we’re proud to be part of that legacy. Just as this Bruce Beach connects Pensacola’s past and present, we’re committed to powering its future—safely, reliably, and locally—for our customers and the community.